ING Creative Festival

Proposal for contest

Client: ING
Date: 10 January, 2017
Services: Art Direction, Brand
Brief | The circle is a universal symbol which we’ve closely adopted throughout our 2017 Creative Festival campaign. A symbol that represents unity and our bringing together of all creative disciplines under one event, as well as a representation of continuation and the succession of our 3rd annual festival.
Our proposal is based on technology and design, inspired by the desert dune grooves and the golden yellow color that reflects beauty.
The other visual is based on the importance of the circle, that when joining with another circle creates a 3, by its edition, always and direct, but at the same time subtle.